AI · Community · The people inside technology

The systems we build are only as healthy as the people who run them.

For more than a decade Julie Gunderson has worked where technology meets the humans inside it: incident response, on-call stress, burnout, blameless culture and the communities that hold engineers together. She has carried that work from DevOpsDays Boise to stages like KotlinConf, AWS re:Invent and the United Nations, and is now in her Master's in Clinical Mental Health Counseling.

Now · Master's in Clinical Mental Health Counseling Based · Boise, Idaho Previously · freeman + forrest · AWS · Gremlin · PagerDuty · Taos
Julie Gunderson on stage before a full hall at KotlinConf 2024, with a slide reading Kotlin at Amazon and her title, Senior Developer Advocate at AWS
Opening keynote, KotlinConf 2024, Copenhagen

About

From incident response to the human response

Julie Gunderson began her public work in Boise, writing feature stories for the Boise Weekly and leading workshops for the city's young professionals. In 2016, while relationships and community manager at Taos, she brought DevOpsDays to her hometown, assembling the organizing team and recruiting the speakers for the first DevOpsDays Boise. She co-organized the conference through its full run, from 2016 to 2023. She also served on the all-volunteer organizing team of DeliveryConf, a not-for-profit conference on continuous integration and continuous delivery held in Seattle in 2020.

At PagerDuty, Gremlin and Amazon Web Services she worked as a developer and reliability advocate. Her talks kept returning to the same question: what happens to people when systems fail? She spoke on the psychology of chaos engineering, reducing trauma in production, blameless postmortems and why organizations “can't buy DevOps.” With Ana Margarita Medina she presented Don't Forget the Humans, a talk on burnout and the human cost of reliability work. She also led AI and software development teams, presented on generative AI for DevOps at AWS re:Invent, and gave a talk on AI for developing countries at an event held at the United Nations in Geneva.

After AWS she served as Director of Influencer Relations at freeman + forrest. That focus on the people inside technical systems then led her to clinical mental health counseling. She is now in her Master's in Clinical Mental Health Counseling, bringing two decades of community building and an insider's understanding of high-pressure technical work to the counseling room.

Featured talk

Embracing My Sparkle

O'Reilly Velocity

2015

“Princesses embody many different characteristics, from strength of character to the dream to change the status quo.”

Two years before this talk, Julie thought PowerShell was a Mario Kart power-up and that Chef and Puppet belonged in a kitchen and a toy box. With the support of the open source community she went on to write Bash scripts, experiment with PowerShell and submit her first pull request.

In Embracing My Sparkle she uses popular princess characters to draw out six qualities that have little to do with titles, explains how she came to accept being a “sparkly DevOps princess,” and shows why those qualities matter for building inclusive environments in technology. It is the talk where her through-line first appears: people, and the communities around them, matter more than the tools.

Why AI

A passion for AI that works for people

Julie is passionate about artificial intelligence and what it can do when it is built with people in mind. She has led AI and software development teams, presented on using generative AI to improve DevOps practices at AWS re:Invent, and talked about how AI can help developing countries.

Her interest sits where AI meets the people who use it: how it changes the way teams work, how communities can share in its benefits, and how it affects well-being. It is the same question she has always asked about technology. What happens to the humans?

Expertise

Areas of expertise

Burnout, on-call and the people inside systems

How incidents, pagers and constant firefighting affect the people responsible for them, and what teams can do about it.

Community building at scale

Conferences, podcasts and programs that give engineers somewhere to learn from each other.

Artificial intelligence for people and teams

Leading AI and software development teams, and speaking on how AI can help engineering teams and developing countries.

Speaking

Talks and appearances, 2015–2025

Writing & podcasts

On the page and on the mic

Articles

Podcasts

Press

In her words

“Chaos engineering isn't about breaking things.”
The New StackFeb 2021
“We have the technical people here, but we don't necessarily know each other.”
Idaho Business ReviewSep 2016, on founding DevOpsDays Boise
“I built my career from the open source community supporting and teaching me.”
AppMapMar 2021, on joining as an advisor

Contact

Speaking, advising and collaboration

For speaking invitations, panels or research collaboration on technology, community and well-being, reach Julie through any of these profiles.